Logo for 1-800-Flowers featuring a stylized white flower with green leaves and the text '1800flowers.com'.

1-800-FLOWERS.COM

Online Marketing Manager
October 2014 - Aug 2017
Long Island, NY
1800flowers.com

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What is 1800flowers.com?

1-800-FLOWERS.COM is one of the nation's leading floral and confectionery retailers, operating a portfolio of 15 brands including Harry & David, Cheryl's Cookies, and The Popcorn Factory. Founded in 1976 and headquartered on Long Island, NY, the company has long been at the forefront of digital commerce — launching on the internet in 1992 and continuing to innovate across e-commerce, social, and conversational AI to serve millions of customers nationwide.

My Contributions

As Online Marketing Manager, I owned social media strategy and execution for the flagship 1-800-FLOWERS.COM brand while also serving as an internal consultant across the broader brand portfolio.

  • Managed social media strategy and digital marketing across Facebook, Twitter, Instagram, Pinterest, YouTube, and Snapchat for one of the nation's leading floral and confectionery retailers.

  • Led monthly enterprise-wide social media strategy sessions, advising eight brands across the portfolio on best practices and performance optimization.

  • Transformed the brand's content strategy by shifting from polished product photography to authentic user-generated content, significantly increasing engagement and brand relatability.

  • Directed a 15–20 person Social Monitoring team during peak holiday seasons, managing high-profile interactions with celebrities, influencers, and VIPs.

  • Selected for the Emerald Program, a competitive leadership development initiative recognizing high-potential employees across the enterprise.

Sign for Smile Farms at IGHL with an American flag nearby, trees, parked cars, and a building in the background.
A man wearing a 'Smile Farms' T-shirt stands with hands in pockets next to a metal shelving unit with trays of seedlings inside a greenhouse.
A man holding a tray of microgreens in a greenhouse, smiling at the camera.
Group selfie in a greenhouse, with three smiling adults, one holding a potted plant, and one wearing a large floppy hat and sunglasses.
A large teddy bear with a red bow around its neck sitting at a conference table. There is a bouquet of pink roses, a notepad, and a laptop on the table. The background shows windows with a cityscape view at dusk.
Decorated Christmas tree with red ribbons, pinecones, and white lights inside an office, with a sign reading "1-800-flowers.com" on the wall.
A Christmas floral arrangement featuring a white dog figure with a Santa hat, surrounded by red and pink flowers and green foliage, placed on a wooden table.
A table with various colorful flower arrangements in vases and baskets, set up in a room with a white tablecloth and refrigerated display units behind, stacked with flower and plant boxes.
A woman outdoors at sunset with long blond hair, wearing a yellow lace top and black and white floral skirt, with a quote overlay that reads: "Beauty is a light that shines from within."
A woman and a man taking a selfie in front of a sign for 1800flowers.com at an indoor event.
Man with a beard and ear gauge sipping pink beverage at a bar or restaurant.
A parade on a city street with a float decorated with American flags and the USA shield emblem, accompanied by police officers, photographers, and spectators.
A centerpiece of white lilies, roses, and greenery in a tall blue glass vase on a wooden table, with red roses and candles around it, in a restaurant or event space.
Christmas-themed popcorn ball decorating kit with decorated popcorn balls, candies, and a snowman figure.
A man with a beard and mustache wearing a colorful Hawaiian shirt with parrots and tropical leaves, standing indoors next to a wall with beige and dark brown colors, holding his fists up. He has flowers around his neck and a rose tucked behind his ri
A smiling young boy in a blue shirt and hat sitting in a cart surrounded by colorful artificial flowers, waving at the camera.
Person making a floral arrangement with red, white, and green flowers on a metal table in a workshop.