What is SpiritHoods?

SpiritHoods is a Los Angeles-based faux-fur fashion brand born out of the festival and music culture of the early 2010s. Known for its distinctive animal-inspired hoods and accessories, the brand built a passionate following through celebrity placements, influencer partnerships, and a strong community-driven social presence — growing from a festival staple into a globally recognized fashion label.

My Contributions

As Social Media Manager, I helped build SpiritHoods' online presence from the ground up during a pivotal period in the brand's early growth.

• Managed social media content creation and community engagement across Facebook, Twitter, and Foursquare, growing the brand's digital footprint during a critical early growth phase.

• Built and launched a brand ambassador program, recruiting local celebrities, online personalities, and influencers to extend brand reach and drive awareness.

• Produced and curated content for social channels and the brand blog, maintaining a consistent voice across platforms.

• Participated in the Twitter Ads beta program, gaining early hands-on experience with paid social advertising before its public launch.

• Drove community engagement through giveaways, contests, and fundraisers, fostering an active and loyal fan base.

• Developed Google Analytics dashboards to track performance and inform content and campaign strategy.