What is Bindle?

Bindle Systems is a digital health platform built on blockchain technology, designed to help businesses and venues securely verify the health status of employees and patrons. Developed in the context of post-pandemic health compliance, Bindle prioritized data privacy and security — giving users control over their personal health information while enabling organizations to maintain safe, verified environments.

My Contributions

Brought on as a contract Digital Marketing Director, I was tasked with building out Bindle's customer acquisition and lifecycle marketing infrastructure from the ground up.

• Engineered a full customer acquisition and lifecycle marketing system incorporating 18 price points, 90+ emails, 200+ automation steps, and a backend tagging schema via Google Tag Manager and Google Analytics.

• Developed and executed multichannel campaigns across social, email, web, and paid media to drive awareness and acquisition for a blockchain-based digital health platform.

• Managed the full lifecycle of paid acquisition campaigns — including strategy, creative testing, channel selection, and performance analysis — to maximize ROI.

• Owned website marketing and landing page development, creating SEO-optimized pages to support paid acquisition campaigns.