What is WMG?

Warner Music Group is one of the world's largest music entertainment companies, home to iconic labels including Atlantic, Warner Records, Elektra, Rhino, and Warner Nashville. Headquartered in New York with offices in Los Angeles and around the globe, WMG operates across recorded music, music publishing, and artist services — managing one of the most expansive music catalogs in history while championing emerging and established artists worldwide.

My Contributions

As a D2C Consultant embedded in Warner Music Group's email production team, I helped power one of the highest-volume direct-to-consumer operations in the music industry.

• Executed 400+ HTML email campaigns per month across labels including Atlantic, Rhino, Elektra, and Warner Nashville — contributing to $60M+ in annual revenue through hands-on production, A/B testing, creative input, and email best practices across a high-volume D2C operation.

• Built and maintained email templates and creative assets that kept a high-output production pipeline running consistently at scale.

• Collaborated with label marketing teams to streamline campaign workflows, improve production turnaround times, and maintain quality across a fast-moving, multi-label environment.