What is WMG?

Warner Music Group, headquartered in New York City with offices in Los Angeles, is one of the world’s leading music entertainment companies, known for its global roster of artists and iconic labels. The company operates across recorded music, music publishing, and artist services, with labels such as Atlantic, Warner Records, and Elektra under its umbrella. In addition to developing and promoting artists, Warner Music Group manages one of the largest music catalogs in history, combining creative innovation with digital strategy to bring music to audiences worldwide.

My Contributions

• Assisted in the increase of email production, totaling over 400 emails per month and generating $60+ million annually.

• Supported marketing teams with email best practices, design guidance, and audience segmentation.

• Helped enhance workflow efficiency between labels, digital marketing teams, and the email production team by implementing time-saving solutions.

• Collaborated with in-house production while supporting the management of external production partners.